It’s been four years since we last cheered and roared in support of our favorite teams as football players slugged it out on green turfs in challenge for the most coveted trophy in the history of human sport – The World Cup. And with that, it’s been four years since we last saw World Cup themed marketing campaigns anywhere.
The World Cup is finally here, and while sports fans troop to Russia or prepare to view the games with friends and family, Digital Marketers need to stay woke on creating campaigns which football fans, and non-enthusiasts as well, can resonate with this period.
In this post, I’ll outline a few factors Digital Marketers should consider before creating content for ad campaigns in this period.
Create Polls, Giveaways